Running ads on Facebook sounds simple, right? Set a budget, pick your audience, write a caption, hit “publish,” and wait for leads to roll in. But if you’ve ever tried doing this yourself, you know it’s not that easy. That’s where a Facebook ads consultant can make a big difference.
This guide will walk you through what a Facebook ads consultant does, why hiring one is often better than trying to figure everything out yourself, and how even a Facebook ads freelancer can apply similar strategies to build successful ad campaigns.
Let’s get started with the basics.
What Exactly Does a Facebook Ads Consultant Do?
A Facebook ads consultant is a professional who specializes in running Facebook advertising campaigns. But their job is not just about clicking buttons in Ads Manager.
They’re responsible for:
- Understanding your business goals and translating them into a clear ad strategy.
- Choosing the right audience targeting (age, location, interests, behavior, etc.).
- Writing compelling ad copy and designing attractive visuals.
- Setting up ad campaigns, testing variations (A/B testing), and monitoring performance.
- Analyzing the results and optimizing campaigns based on real-time data.
Think of a consultant as your advertising partner. While you focus on your product or service, they focus on getting you seen by the right people online.
Why Should You Hire a Facebook Ads Consultant?
Let’s be real: Facebook ads are tricky. What works one week might flop the next. The platform keeps changing, and so do user behaviors.
Here’s why hiring a consultant makes sense:
- They save you time. You don’t need to learn every detail of Facebook’s algorithm.
- They prevent wasted ad spend. Testing blindly with no plan can quickly drain your budget.
- They bring clarity. A good consultant will tell you what’s working and what’s not—no guesswork involved.
- They bring experience. If they’ve worked with various businesses or niches, they’ve already learned lessons you won’t need to repeat.
- They know the latest updates. Facebook changes fast—consultants stay up to date so you don’t have to.
Even if you’re not hiring one yet, understanding their approach can help Facebook ads freelancers sharpen their skills and manage client campaigns more effectively.
How to Know if You Really Need One
Hiring a consultant isn’t always necessary. But it might be the right choice if:
- You’ve run ads before and didn’t get the results you wanted.
- You feel overwhelmed by Facebook Ads Manager.
- You’re launching a new product or entering a competitive niche.
- You’re a small business owner wearing too many hats.
- You’re already spending on ads but not sure if the ROI is worth it.
A Facebook ads freelancer managing their own brand or multiple clients may also find it helpful to consult with an expert occasionally to get a fresh perspective or troubleshoot a campaign.
Tips to Work Effectively With a Facebook Ads Consultant
If you decide to bring someone on board, it’s important to set yourself up for success.
Here are some ways to make the collaboration smoother:
- Be clear about your goals. Want leads? Website traffic? Sales? Your consultant needs a target to aim for.
- Share your audience insights. You know your customers better than anyone else. Share those details.
- Provide good creative assets. High-quality images, videos, and branding materials make a big difference.
- Stay open to feedback. Your consultant may suggest changes that seem different from what you expected—but they’re usually based on data and experience.
- Give them access. Ensure your consultant has access to the necessary tools—like Facebook Business Manager, ad account, and tracking pixels.
If you’re a Facebook ads freelancer, these same principles apply when working with your own clients. The clearer the communication, the better the outcomes.
Common Mistakes Even Experienced Advertisers Make
Whether you’re doing it yourself, hiring a consultant, or working as a Facebook ads freelancer, you should avoid these pitfalls:
- Ignoring the pixel. Without proper tracking, you’ll never know what’s really working.
- Chasing cheap clicks. A low CPC (cost per click) doesn’t always mean success—quality matters more.
- Neglecting the funnel. Running an ad is just one part. What happens after the click is just as important.
- Running too many ads at once. You don’t need 20 different versions—start simple and scale up.
- Not testing. Even small changes can create big results. Always A/B test headlines, creatives, and CTAs.
Learning from these mistakes helps not just business owners, but any Facebook ads freelancer build better campaigns and improve client satisfaction.
How to Find the Right Facebook Ads Consultant
If you’re ready to hire a consultant, here’s how to choose someone who’s the right fit:
- Ask about their process. How do they approach audience research, ad testing, and reporting?
- Look at case studies or testimonials. Past success tells a lot about their experience.
- See if they specialize in your industry. Some consultants are great with eCommerce, while others focus on service-based businesses.
- Make sure they understand data. Running ads isn’t about pretty images alone—it’s about performance.
Freelancers can also use these points to evaluate their own process and improve how they position their services to potential clients.
What Results Should You Expect?
A great consultant will never promise overnight miracles. Instead, they will set realistic goals like:
- Increasing your return on ad spend (ROAS).
- Growing your email list with qualified leads.
- Bringing more traffic to your website with high intent.
- Reducing your cost per lead or sale.
It usually takes a few weeks of testing and refining to get consistent results, so patience is key. For Facebook ads freelancers, this is a reminder to set honest expectations with clients—results grow with time and strategy.
Can You Learn to Do It Yourself?
Absolutely. Plenty of business owners and freelancers learn to run Facebook ads on their own. But it takes time, dedication, and trial and error.
If you’re just starting out:
- Begin with small budgets.
- Focus on learning one campaign type (like lead generation or conversions).
- Follow Facebook’s official guides and free resources.
- Watch how others structure campaigns and apply what makes sense for you.
Many successful Facebook ads freelancers start by managing their own campaigns before offering services to others. Learning by doing is one of the best ways to master the platform.
Final Thoughts
Hiring a Facebook ads consultant can be a smart move if you want faster results, avoid wasting money, or need expert guidance. They bring the strategy, systems, and insights that turn good ads into great ones.
Whether you’re a business owner looking to grow your reach or a Facebook ads freelancer working to improve your own campaigns, understanding how consultants work gives you a competitive edge.
Start small. Track your data. Learn as you go. And when in doubt—ask an expert.
